In the news
Building advertising for the way people use AI
OpenAI · Published · 3 min read
In 30 seconds
- What happened
- OpenAI added visual ad formats to ChatGPT and expanded measurement tools plus brand safety controls for advertisers.
- Why it matters
- Matters for marketing teams and product managers planning ad strategies on conversational AI platforms and evaluating ROI.
- Watch out
- Details on visual ad placement, frequency caps, and user experience impact remain unclear from this announcement.
- gpt
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